The 3-Minute Website Test: Is Yours Doing Its Job?
How to quickly check if your website is helping or hurting your brand.
You don’t need a full redesign to know if your website is working.
You just need three minutes and a fresh perspective.
Here’s a quick test to help you spot the gaps — and start fixing them today.
🕒 Minute 1: First Impressions
Ask yourself (or a friend):
Do I understand what this is within 5 seconds?
Can I tell who it’s for?
Is it visually clean or cluttered?
⚡ Quick Fix: Add a clear headline at the top that says what you do and who you do it for. No cleverness needed — just clarity.
🕒 Minute 2: Flow + Function
Now try to:
Navigate to your main offer/service.
Find your contact details or booking link.
Load it on mobile — is everything readable and clickable?
⚡ Quick Fix: If it takes more than two clicks to get to your main action (like “Book Now” or “Get in Touch”), rethink the layout.
🕒 Minute 3: Feel + Trust
Notice:
Does the site feel trustworthy?
Is the design clean and consistent?
Are there any weird pop-ups, broken links, or outdated info?
⚡ Quick Fix: Remove anything that feels like “noise.” Simplify. Clean up copy. Make sure all links work and your info’s up to date.
Final Thought:
Your website doesn’t need to be fancy.
It just needs to work — for your users, not just for you.
If it’s clear, fast, and easy to navigate? You’re 80% ahead of the game.
And if it’s not? You now know exactly where to start.